September 2026
Press W to win.
Create · Build · Scale
Press to win.
win ads makes ads that pay back: creative, funnels, traffic.
W is the forward key in games and the letter in the mark.
A winning ad brings leads and sales and holds at scale. Clicks are not the goal.
- Create
Creative
AI generation, shoots, video, Reels.
- Build
Funnels
Landing pages, apps, bots, checkout.
- Scale
Traffic
Media buying, testing, scaling winners.
Neutral. Precise. No filler.
- Fact
- Every claim carries a number, a source and a date.
- One idea
- One idea per sentence. Active voice, present tense.
- No we/you
- Statements stay neutral. Takeaways use a plain imperative: “Count leads.”
- No hype
- No superlatives, exclamation marks or emojis.
- Digits
- 53%, $1B, 3,700. Never “huge” or “massive”.
- Scope
- Country, sample and period sit next to the number.
AI shoppers are totally crushing it! 🚀
DoShoppers referred by AI assistants convert 60% more often. Adobe, July 2026.
In today's world, bots are becoming a huge problem.
DoBots generate 53% of web traffic. Imperva, 2026.
W, check mark, breakout
- W
- The first letter of win.
- Check
- The result: a task closed, a campaign paid back.
- Break
- The last stroke splits at the height of the middle peak: a breakout above the previous high.
- Geometry
- Strokes lean 19–21°. Cuts are horizontal. Corners are sharp. No rounding.
Clear space
Clear space equals half the mark height on every side. No text, frame edges or other logos inside it.
Minimum size
Full logo: 96 px wide minimum. Below 24 px the break closes; the mark still reads.
Don't
One accent: cobalt
Cobalt
#2B45FF · RGB 43 69 255
Accent on light backgrounds: mark, links, data.
on Cloud 5.4:1
Cobalt Bright
#4D66FF · RGB 77 102 255
Accent on dark backgrounds. Text use: 24 px and up.
on Ink 4.3:1
Ink
#0B0C10 · RGB 11 12 16
Dark background. Text on light.
on Cloud 17.0:1
Cloud
#F0EFEB · RGB 240 239 235
Light background. Text on dark. Close to Pantone Cloud Dancer.
on Ink 17.0:1
Graphite #15171E
surface, dark theme
Line Dark #262935
lines, dark theme
Steel #9A9EAE
secondary text, dark theme
Paper #FAFAF7
surface, light theme
Line Light #D9D8D1
lines, light theme
Slate #5E6070
secondary text, light theme
Example · web3 wallet campaign
Leads from X, September
Example · web3 wallet campaign
Leads from X, September
Onest · headlines and body · Google Fonts, OFL
Bots generate 53% of web traffic
| Post headline | Onest 700 · 56/58 · −2.5% |
| Section heading | Onest 700 · 44/48 · −2% |
| Subheading | Onest 600 · 24/30 · −1% |
| Body copy for posts and descriptions | Onest 400 · 17/26 |
| Caption, source | Onest 400 · 13/18 |
| Label · category | Martian Mono 500 · 12 · +8% |
Martian Mono · numbers, labels, sources
CTR 2.4% · CPA $3.10
ROAS 4.1× · CPM $1.85
Labels: uppercase, +8% tracking. Table figures: monospaced, so digits align.
X header · 1500 × 500
The profile photo covers the bottom-left corner on desktop and in the app. That area stays empty. Text stays within 50–425 px vertically; some phones crop the edges.
Facebook · 1640 × 720
Layout 820 × 360 at 2×. Key content stays inside the central 640 × 312; phones crop 90 px per side.
Avatar 800 × 800
one file for every network
One template for Facebook, X and Instagram